The TV Effect - Stereotypes in the TV industry . https://www.theperspectivemag.com/post/the-tv-effect-stereotypes-in-the-tv-industry . "What we see on television, often for hours and hours on end, has a big impact on the way that we think. It can be something as minimal as the few minutes worth of advertisements, but visual imagery has a large impact on our subconscious even if we do not realise it. This is particularly important in the case of children who are also constantly exposed to all sorts of visual messages in today’s digital age, and can find it harder to differentiate between rights and wrongs." . This article takes a look at the Pakistani television industry, whether that be through ads or entertainment platforms. It explores the different kinds of stereotypes we see on screen and how these can impact societal norms and vice versa. It also acknowledges those that move away from these same stereotypes.